“The role of food cravings must be properly investigated if we are to successfully develop measures to counter the current obesity crisis”, said Marcia Levin Pelchat from Morell Chemical Senses Center in the US.
"This might be a way in which craving plays a role in diet failure."
"Many studies1 on obesity are focused on controlling hunger while treatments for drug abuse focus on craving and impulsivity. Given the parallel, it might perhaps make sense to treat obesity in the same way."
1 Susan Yanovski, 2003. Sugar and Fat: cravings and aversions. Journal of Nutrition 133 : 835S-837S. 12:56
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